Deutsche Telekom @ MWC

Deutsche Telekom @ Mobile World Congress

Business Area

FairWays FairWays

Compilation of individualized information collections according to own interests for fair visitors

The Mobile World Congress (MWC) is considered the leading trade fair for the demonstration of new technologies and platforms to enable and improve mobile data use. Accordingly, Deutsche Telekom is one of the natural exhibitors, presenting a broad portfolio of products and services related to modern IT technology in addition to its established network services.  The challenge as an exhibitor is to communicate the broad range of topics in a targeted manner and to provide information material digitally.

With the help of the FairWays Platform, visitors were given the opportunity to collect topics at scanning stations using NFC cards. A scan station was representative for a topic or a topic cluster. The expert advisors for the respective topic / topic cluster were able to use the scanning station both to provide visitors with digital information material after the consultation and to receive it there and lead them into an expert discussion.

In summary, thanks to FairWays, visitors were able to create tailor-made collections of topics that correspond to their actual interests. The visitor profiles created also serve to evaluate preferred topics anonymously and are thus an important instrument for the further development of exhibited products and services.

We are at your disposal

We are at your disposal

Latest Blog entries

Wir, die NFC21 GmbH, haben uns voll und ganz der NFC-Technologie verschrieben. Von Anfang an haben wir uns als Anbieter gesehen, der in der Lage ist, …
Neben vielseitigen Alltagsanwendungen können NFC Produkte auch im industriellen Bereich viele Vorgänge optimieren. Unsere NFC Instrustrieprodukte sin…
NFC-Tags eröffnen den Nutzern eines iPhone & Android Smartphones viele praktische Anwendungsgebiete und Einsatzmöglichkeiten. Welche das sind und …


Intelligent digitization solutions for NFC-based inventory with additional maintenance and testing processes.

Zum Geschäftsfeld


NFC-Smart refers to all products developed by NFC21 that use NFC to make a predefined application as easy as possible.

Zum Geschäftsfeld


At the beginning of an NFC project there is the programming of the NFC tag. Our software solutions make this process easy and uncomplicated

Zum Geschäftsfeld


With NFC21-Solutions we support your ideas based on NFC. Profit from our experience and create your desired solution together with us.

Zum Geschäftsfeld


NFC21 GmbH
Merziger Str. 6
D-45481 Mülheim an der Ruhr

Fon: +49 208 / 698 219 31
Fax: +49 208 / 698 219 32