FairWays
Compilation of individualized information collections according to own interests for fair visitors
The Mobile World Congress (MWC) is considered the leading trade fair for the demonstration of new technologies and platforms to enable and improve mobile data use. Accordingly, Deutsche Telekom is one of the natural exhibitors, presenting a broad portfolio of products and services related to modern IT technology in addition to its established network services. The challenge as an exhibitor is to communicate the broad range of topics in a targeted manner and to provide information material digitally.
With the help of the FairWays Platform, visitors were given the opportunity to collect topics at scanning stations using NFC cards. A scan station was representative for a topic or a topic cluster. The expert advisors for the respective topic / topic cluster were able to use the scanning station both to provide visitors with digital information material after the consultation and to receive it there and lead them into an expert discussion.
In summary, thanks to FairWays, visitors were able to create tailor-made collections of topics that correspond to their actual interests. The visitor profiles created also serve to evaluate preferred topics anonymously and are thus an important instrument for the further development of exhibited products and services.
